Choosing the right online jewellery store can save you thousands

Are you looking to make a statement to express your own individuality? Want to invest in something beautiful that will last a lifetime? Or give a gift that is the ultimate token of love for a special occassion?

Jewellery is popular in many forms such as necklaces, rings, brooches, earrings and bracelets. But there also modern day twists with jewellery for nose and eyebrow piercings and belly button rings which are the product of fashion, culture and trends over time. Combine this with the availability of rare materials such as gold and silver and rare stones such as diamonds and rubies and your search can uncover a piece that will give many hours of pleasure.

Buying jewellery online

Looking for jewellery online is now a popular and convenient way to choose and buy from the comfort of your own home. When you buy jewellery online, look for quality pieces that give you value for money and will stand the test of time. You can easily browse hundreds of rings, necklaces, bracelets, watches, earrings and more. There are options to suit every taste, occassion and price range and jewellery that can even be personalised for that added special touch. Be sure to read all the features available on the jewellery website.

Diamond jewellery

“Diamonds are a girl’s best friend” famously sang Marilyn Monroe in the 1953 film Gentlemen Prefer Blondes. But diamonds have been popular for centuries and since the 1500s have been synonomus with engagements. In fact the most famous use of diamonds in jewellery is in engagement rings.

When choosing a diamond for an engagement ring or piece of jewellery there are four things you need to look out for. These are the four c’s of a diamond namely carat, cut, colour and clarity.


The carat weight measures the mass of a diamond. One carat is defined as 200 milligrams. This is not to be confused with carat or karat which is a reference to the clarity of gold. on US websites the spelling karat (often abbreviated to k or kt) is used.


Clarity is a measure of internal defects of a diamond often referred to as inclusions. Inclusions may be crystals of a foreign material or another diamond crystal or structural imperfections such as tiny cracks that can appear whitish or cloudy. The more inclusions the less pure the diamond.


The finest quality diamond is totally colourless which is graded as “D” colour across the globe. The next grade has a very slight trace of colour but often can be undetectable (unless you’re a diamond expert with specialist equipment) when studded in jewellery – these are graded as E or F colour diamonds.

Diamonds which show very little traces of colour are graded as G or H. Slightly coloured diamonds are graded as I or J or K colour.


Diamond cutting is the art and science of creating a gem-quality diamond out of mined rough. The cut of a diamond describes the manner in which a diamond has been shaped and polished from its beginning as a rough stone to its final gem proportions.

So that’s the four C’s of diamonds – look out for them when buying your next piece online. Diamonds have been traditional in engagement rings since the 15th century but for a modern twist on an old classic (and at a reasonable price) have a look at this diamond engagement ring from

Silver jewellery

The silver used in jewellery is usually sterling silver, or 92.5% fine silver. Often the silver will carry a hallmark to indicate the purity of the silver ally used in the manufacture or hand-crafting of the piece, identify the silversmith or note the date and/or location of the manufacturer. It’s essential you choose a quality piece of silver jewellery because as the purity of the silver decreases, the problem of corrosion or tarnishing increases. And the last thing you want is a rusty ring on your partner’s finger!

This sterling silver necklace would make the perfect gift for a loved one at Valentine’s or when celebrating a special occasion.

Gold jewellery

Gold jewellery brings a touch of class to any occasion. Similar to sterling silver, because of the softness of pure (24k) gold, gold is usually alloyed with a base metal for jewellery, most commonly copper which gives the gold a reddish colour.

White gold can be made with palladium or nickel and white 18-carat gold is silvery in appearance. For an elegant combination of white gold and yellow gold have a look at this wedding ring, which would make a perfect ring for the big day.

This handsome two-toned 6mm carved design band features 14k yellow gold along the centre and 14k white gold along the edge. A blissful combination of beautiful colour.


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